Smart home is hailed as the most important scene economy for future family life consumption. Therefore, domestic and foreign giants such as Apple, Samsung, Huawei, ZTE, Tsinghua Unisplendour, Haier, Microsoft, Lenovo and so on have participated in the smart home concept. However, the concept of smart home is very hot, and the products are also very cool, but consumers just don't buy it.

 Why did it lead to such an embarrassing situation? The reason is that the user's pain point has not been reached. However, the smart lock, which is regarded as the entrance to the smart home, does the opposite, and is developing rapidly at an annual growth rate of about 40%.

 Therefore, in the next ten years, smart locks will become the most promising investment in the smart home field. Today, my country's smart lock industry is still in the market cultivation period, so future opportunities and challenges coexist. In the end, whoever is the last one will see who holds the diamond in his hand.

 Focus on user pain points and bring convenience to life

No matter which industry, the purpose of the emergence of intelligence is to bring convenience to people's lives. For example, the emergence of smart manufacturing has greatly reduced the labor intensity of workers; the emergence of smart home appliances allows you to control the home appliances before returning home, and you can enjoy a warm and comfortable environment after returning home. , Enjoy the comfort of a hot bath...

 In the era of mechanical locks, many people lost their keys and were turned away by the security door; or after working overtime, they found that the keys were left in the office and had to go back to the office to retrieve the keys; or when they came back from shopping, they had to go back to the office with large bags and small bags. When I got home, I had to rush to find the keys to open the door and so on.

 The emergence of smart locks is to solve many pain points and troubles such as forgetting to bring the key or frequently losing the key during the use of the mechanical lock. Smart locks can be unlocked through proximity cards, digital passwords, and fingerprints, especially fingerprints, as a unique biological password for people, are widely used on locks, making door opening as convenient as opening the screen of an iPhone with fingerprints, greatly improving people's unlocking It's convenient and fast.

 It is also extremely convenient for the homeowner. After the tenant moves out, there is no need to change the lock cylinder, just delete the original tenant's fingerprint or authentication, which is not only convenient but also cost-saving. Therefore, such a smart lock that can solve user pain points must be the most promising investment in the next ten years.

 Home smart locks will usher in a breaking point

According to the latest data, electronic locks in Europe and the United States account for 50% of civilian locks, the penetration rate of smart locks in Korea reaches 80%, and the penetration rate of smart locks in Chinese households is less than 5%. In China, the current smart lock market is still concentrated in the areas of hotels and engineering projects.

 In addition to the hotel and engineering fields, long-term and short-term rental apartments have also become a new growth point in the smart lock industry in recent years. According to new data released by the National Bureau of Statistics, at the end of 2016, my country's floating population (floating population refers to the population separated from households minus the population separated from households in the municipal area) was 245 million, a decrease of 1.71 million from the end of the previous year.

 Therefore, it is expected that for a long period of time in the future, the floating population will have a very strong demand for rental housing, especially for long-term and short-term rental apartments. Smart locks just solve the problems and pain points of key management and authorization in the apartment leasing process. Therefore, apartment smart locks have been developing rapidly at a growth rate of 30% in the past two years, and will show a rapid growth trend in the future.

In addition, the home retail market has reached a critical point for its outbreak. Especially as consumers born in the 80s and 90s gradually step into the palace of marriage and the renovation of second-hand houses, the demand for smart locks will also expand. Therefore, some insiders predict that the home retail market will grow at a rate of at least 20% every year in the next ten years.

Behind the rapid growth is huge market support. There are about 350 million households in China, and every 5% increase in the number of smart lock installations can bring in 17.5 million sales and generate about 14 billion in sales. With huge market potential, smart locks will surely become the most promising investment in the next ten years.

Conclusion: Smart locks, in people’s daily real life, have great rigid demands, and the safe and convenient functions of smart locks can well meet the needs of users and bring a cooler user experience. Greatly improve the quality of life. Under this circumstance, smart locks undoubtedly have huge market value, and will surely be the most promising investment in the next ten years.